Five Multi-Channel Marketing Mistakes to Avoid

Mistake # 1: Nothing is Connected

Rather than setting up individual channels as lonely little islands on the internet, you can integrate them so they work together seamlessly and can be managed from a single, centralized tool. Hootsuite, for instance, gives you the ability to post content in the Hootsuite dashboard and automatically post it to any (or all) other channels through one easy-to-use interface. But if you do not have an integrated system, you risk spending too much time posting to individual channels or worse, not posting anything because the task looks too big and time consuming.

The Fix:

Integrate your marketing channels. By integrating marketing channels, you can work with a "write once, publish to many" model that saves time and ensures consistency across all your marketing. You may need some outside professional help with the integration work itself, but it is well worth it in the time and effort you'll save when making posts or running marketing campaigns in a multi-channel system.

Mistake # 2: New Information is Infrequent or Sporadic

Marketing is an ongoing activity – you can not just set up a website and a social profile or two and think that you're done. It is critical that you add new information, articles, posts, and comments on a regular basis. Without consistent activity, your marketing efforts will do little to promote your business, bring in new leads, or help build customer loyalty and engagement.

With sporadic or infrequent updates, you also open the door for your competitors to gain momentum, visibility, and new customers if your social profiles just sit there with little activity. It's important that you commit to a sustained, ongoing effort to "feed and care" for your multi-channel strategy in order for it to get results for your business.

The Fix:

Create a Content Pipeline. A Content Pipeline can be as simple as printing out a monthly calendar, then selecting the days you want to post or add new content to your website, social profiles, and / or other marketing channels. For example, if your business newsletter has three articles, you can use one article each week as a new social post, then share a link to an interesting blog post (on your website or elsewhere) as the post for the fourth week. Having everything planned out ahead of time makes it easy to keep information flowing smoothly in a multi-channel system.

Mistake # 3: No Mobile Site

  • There are more than one billion people using mobile devices today.
  • More than 61% of mobile users say that if they do not find a mobile site , they will immediately leave to keep searching for one.
  • 50% of users said that even if they liked a business, they would use it less often if the website does not work on a mobile device.

Still think you do not need a mobile site for your business?

A mobile site is not the same as a desktop site displayed on a smaller screen. Mobile sites have less content but are typically more focused and to the point. They also include unique features like click-to-call buttons, larger text, "thumb-friendly" navigation and links, etc. A regular desktop site when viewed on a mobile device is often very difficult to use, as the links and buttons are too tiny to use on a small touch screen, and the content is all but unreadable due to size.

The Fix:

If you do not have a mobile site, or if your regular desktop website is less-than-wonderful when viewed on a mobile device, consider adding a mobile website for your business.

Mobile devices are now the first screen of choice for users, meaning that more people could be accessing your website from a mobile phone or tablet than their PC or laptop. What type of mobile experience is waiting for your visitors?

About 93% of small businesses do NOT yet have a mobile website, so if you're one of them, this is a great opportunity to reach more customers right away, plus get a jump on your competitors!

Mistake # 4: Missing or Incorrect SEO

Ever since Google's Penguin and Panda updates in 2012, SEO techniques and ranking signals have changed – a lot. If you had SEO work done during or prior to 2012, chances are that the techniques used are not only outdated and non-standard today, but they could even work against you in the search engines (like sites with technical errors, old SEO tactics, Deprecated HTML, etc.).

Today, search engines have little regard for websites that are built with outdated, non-standard code, or that contain technical errors or outdated SEO tricks. If your site was optimized more than two years ago, it is probably time to re-evaluate the techniques used on your site and repair or correct as necessary.

If your site is not properly coded and optimized, it will eventually hurt your search engine positions.

The Fix:

Optimize your website, social profiles, email campaigns, and mobile campaigns so that everything meets with today's standards and gives the search engine spiders exactly the information they need to accurately read and index your online assets. Do not forget that content freshness, originality, and share-ability are now important ranking signals to Google, so make sure your multi-channel strategy is addressing these criteria as well.

Mistake # 5: Not Enough Quality Website Content

Google now counts quality content as one of its major ranking factors, so if your website has old content, has not been updated in a while, or has very little index-able content on the pages, it's time to fix it. Pages with only a couple of paragraphs of text, or pages with stale content, are going to be dropped in favor of pages that have fresh content and top-quality information, articles, and other original material.

The Fix:

Make sure your website has plenty of interesting, high-quality information that users will find compelling. Also make a plan for adding new content to your website at least monthly, and make sure that your content is fresher and of better quality than what your top competitors provide. Websites that do not have fresh, useful content are going to be dropped from the search results – do not let your site be one of them.

The Multi-Channel Advantage

By avoiding these five common mistakes in your multi-channel strategy you can more easily manage your online marketing efforts while gaining the benefits of increased customer engagement, a more visible online presence for your business, and improved search engine rankings – all at the same time .

An Introduction To Teacher Education

A teacher's job is a highly respected and specialized field, be it teaching kindergarten, grade school, high school, college, or post-graduate courses. Teachers are necessary in all fields of education, and in order to be teachers themselves, they need to be educated by experts in their desired fields.

Teacher education is a diverse field, covering numerous subjects and various methods of teaching. Teaching in any field is demanding and is a challenging task. Beyond regular education, some people choose to follow specialized paths, such as early childhood education or special education. These teachers need extra educational background in order to be certified to deal with their specific students. These teachers need to have intense patience and be friendly with toddlers. Innovative play way methods need to be adopted to ensure continuing interest among children.

Another specialized educational field is Montessori teaching. This style of teaching appears to be simple, but in reality, it is highly demanding. As this is a specific style of teaching, aimed at gifted or advanced students, with a degree of flexibility and customization not found in traditional curriculums, teachers will need to learn the best ways to work within the Montessori structure, and apply their educational background to This style of teaching.

Elementary or primary school is the backbone for all people's education. Thus, these teachers have to be able to convey basic principles, such as reading, spelling, writing and math, as well as cover basic science, social studies, and sometimes foreign language courses. Of course, all of this has to be taught in an age-appropriate fashion. Elementary teacher education focuses on methods that work best for young students.

High school teachers face challenges elementary school teachers usually do not. Because they teach teenagers who are dealing with the issues of adolescence and can often "act out," teachers need to learn how to engage and motivate this difficult age group. Subjects are taught in greater depth in high school, as well, so the teacher will need more specific knowledge. They also sometimes have to be ready to compensate for any gaps in elementary education, particularly deprivations in the basics – reading, writing and math.

Ultimately, the goal of teacher education is to provide future teachers – or teachers looking to further develop their teaching ability – with the skills that they need to convey essential information to their students. The training they will require depends on many factors, including the age group, subjects, and type of school that they will be teaching in.

The Top 5 Gadgets of 2012

Gadgets, gadgets, gadgets. Believe it or not they make the world go round. Whether we love them, hate them, need them, use them, or just plain want them; gadgets are cool. Yes, if nothing else they’re cool! Life can be tough at times and gadgets are there to make things a little easier (and have fun while doing so). It was a real shame to hear “Q” in the new Bond movie, Skyfall, say that gadgets are a thing of the past, part of an “old” generation and have gone out the window for Double “O” agents. Why do that? We want to see a gun doubling up as a homing beacon, or a trip wire dispenser. The bottom line is we all love gadgets and here are few to look out for this Christmas season.

HOME: – liGo BlueWave

Given the popularity of mobile phones, landlines are slowly becoming a thing of the past. But for those unwilling to carry their “hand extensions” everywhere they go so as to not miss a call, need look no further than the new liGo. Connect liGo to your mobile via Bluetooth technology and simply plug-in your landline. Now you can answer up to 3 different mobiles via your home phone (corded or cordless) and make use of dialling out with those 1000′s of unspent inclusive mobile minutes from anywhere in the home. Impressive, right? Especially useful for those of us whose mobile carrier signal suffers severe paralysis anywhere except for the most cumbersome of places. It’s fully iPhone Voice Dial and Siri compatible as well. What more could you ask for?

HEALTH/FITNESS: – Garmin 910XT

Looking to get fit and stay healthy? This little device may quickly become your best friend. Sporting all the goodness of Garmin that runners have come to love, this GPS watch will do more than just track your run. Non-runners, or those keener on other disciplines have swimming or cycling mode fully supported, along with multi-sport and triathlon mode – you’ll be sure to find fitness indoor or out a pleasure whatever the weather. With ANT+ wireless technology you can connect your foot pod or heart rate monitor (HRM) or both if you fancy and get instant feedback on up to 4 different workout statistics at once and full workout review upon completion at your PC. With accurate GPS tracking you’ll soon be pushing yourself harder, faster, and further than you ever have trying out the Xbox Kinect, and be “cool” while doing so. Although it comes with a steep price tag compared to simpler and cheaper models for fitness newbies unsure of whether fitness is for them, it’s a good a multi-sport fitness aid and one you’ll be sure to hold onto for many a year, the 910XT gives great bang for your buck in the long run.

FUN: Archos Gamepad

This 7-inch 1024×600 resolution device is truly built with gamers in mind. Packing Android 4.1 JellyBean straight out of the box, the Gamepad is a fully functioning tablet with a lot of twist. Under the hood, it boasts an impressive 1.5 GHz dual-core processor with a Rockchip RK3066, 1GB RAM, 8GB storage with Micro SD support for more. The major appeal of the device is the built-in dedicated gaming buttons that most console and handheld gamers are used to with controls, buttons and triggers to keep everyone happy. Due on the market at any day, at a possible price tag of just over £100 this is one to look out for. Okay, it’s no PS Vita, but with an Android platform, HDMI port and all things tablet worthy, it’s not trying to be a one trick pony handheld console. An awesome gamer tablet it surely is.

TV: LG EA93 21:9 monitor

For the serious cinematic experience seekers look no further than the LG EA93 21:9 aspect ratio monitor. Sporting 1080p HD resolution but on a massive 2560 horizontal pixel display making it a visual utopia bettering the 16:9 by a mile and then some. Imagine coupling up 2 of these babies via its Dual-Link connectivity and we are talking one major screen viewing area. There’s the standard HDMI, USB 3.0 ports and others, giving you everything you need from a screen. Bear in mind though, it’s not the same height as an IMAX screen, but nothing is, so you’ll still get a little cropping here and there, so be warned. Otherwise, welcome to cinema at home.

PHOTOGRAPHY: Sony NEX-6

Although a love for film and all the darkroom developing fluid goodness that comes with it still has a place in many a heart, there’s nothing like having a good quality digital camera to hand when you want a good photography experience without lugging around your DSLR, and no, an iPhone simply won’t do. As a step between the NEX-5N and NEX-7 the NEX-6 is perfect for those wanting beautiful 16 megapixel photos in a small package. The APS-C sized sensor produces wondrous low light pictures, preferable over the NEX-7′s 24MP offerings, and you can pixel peep til your heart’s content on the flip out screen. Using the same amazing OLED viewfinder found on the NEX-7 and Alpha A99 models, manual focusing is a doddle, whilst if autofocus is your preferred modus operandi then it’s as fast and accurate as you can get in mirror-less technology, even if not quite beating the competition in the higher price bracket. With Wi-fi included in the body, uploading your pics couldn’t be faster or easier, using the PlayMemories app. Using Sony adapters you get compatibility for all your Alpha, Leica and third-party Tamron/Sigma lens offerings, meaning you can use your favourite lenses as usual just on a smaller scale.

So there you have it! A little something for everyone to dip their hands into. One thing’s for sure with these gadgets, you don’t know what you’re missing out on until you’ve tried them so jump on board, the ride is wild!

Financial Spread Trading For Beginners

In this article, I want to show what factors to take into account when making a spread trading strategy in the financial markets. Such a strategy should be custom-designed for each person! After all, would you wear clothes made for another person? So it is with trading strategies.

Profit potential in the financial markets is huge – this is its main attraction! As an example, if you had sold the FTSE short in April 2010 and taken profits 1,000 points lower in June, a £ 5 down bet would have produced a profit of £ 5,000 on a margin (deposit) of only £ 500 or so – a 10: 1 home run.

But first, why do we trade the financial markets and what is actually traded? We are all familiar with the Stock Markets, Gold, Crude Oil, Currencies. Take just the Stock Markets – there are many types of participants. There are the big institutions, such as pension funds, mutual funds / unit trusts, hedge funds, and there are private investors, some with long-term horizons, and some with short-term capital-gain interests. We are concerned with the latter here, as these are called traders (that's us).

WHAT IS TRADED IN THE FINANCIAL MARKETS?

What is actually traded and what or who decides on market prices? My interest is in trading the main stock indices, such as the FTSE, the Dow Jones Industrials, the S & P 500, and the NASDAQ. These are all indexes of a basket of company shares averaged in some way. They reflect the general trends in the market, up or down. They are all derivatives.

As a trader, who is someone interested in buying and selling for a profit, and not at all interested in taking possession for any other reason, we want to discover methods which can identify when to buy and when to sell. That is where a simple, semi-mechanical method using technical analysis is necessary, together with a sound money-management scheme.

WHAT OR WHO DETERMINES MARKET PRICES?

What does move market prices? All public markets are what we call 'auction' markets where prices are set by the buying bids and selling offers of the various participants. Have you ever been to a live auction at an auction house? Sometimes, when an object comes up, there is a group of two bidders, both desperate to own that object. The bids ratchet up and up – and up to reach what many would say is a very high price. Now imagine the auction if those two bidders had played golf instead. Of course, the price achieved would have been far lower – and for the very same object!

So what was the true market price for that object? Of course, the concept is meaningless. The market is what the market is. This shows that market prices are determined by emotion, rather than rationality. This explains the various bubbles in financial markets we have seen recently. As traders, we can take advantage of this! Traders love bubbles both in the inflating and the deflating phases.

WHAT STRATEGY FOR YOU?

If you are reliably starting out as a spread trader, you need to determine what type of personality you are (I have explained this in a companion article). You need to match your chosen trading time-frame with your personality type.

If you like staying with a well thought-out trade for weeks and months, then you will be looking primarily at weekly and daily charts and using Elliott Wave and Fibonacci analysis methods (again, described in a companion article). For your money-management plan, you will be placing protective stops somewhat far away from your entry price, but always well within your estimated maximum loss.

If you like short-term trading, you will be looking at daily and 60-min, 30-min, and even 10-min charts in real time. It is almost a full-time commitment. But with expert advice at hand, it can be very profitable